Please note: this is an update of an article published on SEW in May 2014, we felt like it needed sprucing up especially many of the listed engines (Blekko, Topsy) are no longer with us. Let’s see what else is out there in the non-Google world. It’s not that scary, I promise. Maybe our daily lives and, for some of us, careers shouldn’t need to balance on the fickle algorithm changes of the world’s most valuable company. Right now though maybe we should be paying more attention to the alternatives. Now it’s got to the point where if you’re not using Google, you’re not really using the internet properly.
There was a point not that long ago when you could easily divide people between those that used Google, Yahoo, Ask Jeeves and AltaVista.
As the paid search space increases in ‘top-heaviness’, as organic results get pushed further off the first SERP, as the Knowledge Graph scrapes more and more publisher content and continues to make it pointless to click through to a website, and as our longstanding feelings of unfairness over Google’s monopoly and tax balance become more acute, now more than ever we feel there should be another, viable search engine alternative.
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